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To Create a Successful
E-commerce Website you need to:
- Select an appropriate Domain Name
- Present your Company and Build your Website
- Build your Ecommerce store
- Establish credibility through
valuable Content
- Promote your Website
- Start Selling and Communicating with
your visitors and customers
We will go in
detail about each of the topics in a few moments. But before we do that - you will save lots of time if you have a
clear vision of your business goals, purpose of your company and so on. If you
need to define your goals read this article from an experienced usability firm.
1. Choose a Winning Domain Name for your
Business
- You can register a Branded Domain Name - like your company name, or a name with major keywords you want to
rank for in search engines.
- Make your domain name short, easy to
pronounce and easy to remember.
- Make sure you do not infringe any
trademark laws. Because laws are not so interesting topic, watch a video about it. In just 5 minutes you will learn everything you need to know
about domain name laws.
Links from the video:
To check if the
name you plan to register is protected go to: United
States Patent and Trademark Office
Instructions:
- Select Search on the right side of page.
New page opens.
- Now select New User Search Form.
- In the Field Search box enter name
you want to check.
For more information
read Icann`s Uniform Domain
Name Dispute Resolution Policy.
Register your Domain Name
Once you find
your winning name go here to see if its available.
- Enter your name
in the search box.
- Select domain name extension from drop down menu. Dot com - .com is best for commercial sites.
- If your name is
available - register it right away to prevent anyone from
registering it before you!
Buying your
business domain name will give you 3 key benefits:
- Unique place on the web - your domain name will become a synonym for your ecommerce business.
- Brand Protection - once you own your domain name, the value of your brand is secured
with your domain name.
- Ownership - you
become the sole owner of branded domain name and personalized email addresses. You can do anything you want with your domain name!
2. Create a Professional Looking Company
Presentation
 Be Professional
Your visitors
want to feel they are dealing with a serious company. Give them this feeling with
Professional looking Web Templates. You don need to hire a web
designer. You get 100 HTML Templates with every domain name ordered with Hosting Residence.
Create a simple and usable Layout
Use tested layout
with navigation on left, header (with slogan of your company) on top and
additional information in footer.
Create a Company Slogan!
If you don`t have
one create it now! Slogan is a short, up to 7 words long, unique statement
about your business! This site is full
of slogan examples and will give you inspiration for creating yours!
Make good first impression
When people will
come for the first time - thats when they will decide if they will come back or
leave and never return.
Give your visitors a way to contact you!
Put phone number
and email address on every page of your site.
Bottom line is to build trust and credibility. If
people wont trust you, they wont buy from you. It is as simple as that.
I found a great
article about Building Trust on Ecommerce Sites you should take a look at.
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